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Barely two years into her husband’s tenure as President, First Lady Auxillia Mnangagwa has diminished the little dignity she enjoyed having come into the comforts of State House on the back of a military coup. In this short time, Mrs…

Romance makes the world go crazy, has it ever occurred to you that the statement "I love you", is a promise.  In the world of branding, that is what we call a brand promise. A brand promise is giving assurance and one would rely on the…

 Nike is the world’s largest shoe brand with revenues reaching 35 Billion, that is twice more than what Zimbabwe makes. Despite the revenue, Nike is brand promise that always delivers, living up to its expectation of promise. Nike was…

Zimbabwe’s hyperinflation and the general economic decline are now posing serious viability challenges for the local industry. This will be a second phase of de-industrialization in a space of 2 decades after the 2007-2008 economic…

Memory lane is always where we all go down to whenever we want to remember the good old days or memories that we treasure the most. For the past week on social media, the Zimbabweans have been posting about the glory days when Brand…

Restaurants may order chickens from the same supplier but the outcomes of the final products are different. The taste, texture, aroma and presentation, all because of the ingredients, methods of preparing, environment, target market,  the…

Thinking and living global is the gap between us and the first world country brands that we however consume at the expense of our treasury. Imagine that we consume what we don’t produce and the foreign producers earn from our weakness. I…

The Zimbabwean Dollar was re-introduced on the 24th of June 2019 through the gazetting of Statutory Instrument (SI) 142 of 2019. The law outlawed the use and indexing of multiple currencies for local goods and services in the economy. The…

Addressing empty seats at the United Nations General Assembly, how unconscionable, as the world boycotts a prepared key note address that involves a nation that is re-establishing itself on the international market My heart burns with…

The Zimbabwean government announced the much awaited Monetary Policy Committee (MPC) on the 10th of September 2019, a few days before the announcement of the mid-term monetary policy. The appointment of the MPC is provided for in the…