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ZTA Looks West For Tourism Growth

The Zimbabwe Tourism Authority (ZTA)is currently attending the Meetings Show London in the United Kingdom to stimulate tourism growth.

This follows the successful launch of the MICE Campaign – MeetInZim, the destination is geared to engage with UK MICE Agents to bring their business delegates to Meet in Zimbabwe.

The authority’s CEO, Winnie Muchanyuka vowed to work closely with the International Operators to stimulate growth in Zimbabwe’s Meetings Industry.

“The ZTA will be engaging with the International community in an effort to bring MICE events into Zimbabwe, a World of Wonders. Zimbabwe has diverse and spectacular scenery from green and fragrant Tea and Coffee plantations in the hills to desert-like areas with pristine Wildlife and exceptional people,” said Muchanyuka.

Zimbabwe has some of Africa’s most professional and dedicated event professionals working in outstanding venues and this has been reflected in Zimbabwe’s membership in global trade organisations.

Zimbabwe’s launch of the MEETINZIM Campaign in Europe looks for new partnerships with the United Kingdom as a gateway to African trade, investment and tourism development opportunities. Zimbabwe offers an exciting, safe and great value MICE destination.

“Zimbabwe is one of the high conducive destinations in Southern Africa where meeting organisers are guaranteed of successful meetings and giving their delegates treasured memories,” said Ms Winnie.

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Muchanyuka went on to add that Zimbabwe is a safe destination, with a successful vaccination program and ready to host any kind and size of the meeting.

“MICE Tourism development and promotion requires active participation by all tourism players and support services suppliers to engage the international market and association pool if we are to attract the large number of conferences needed by the destination,” Ms Winnie added.

Meetings Show London is one of the leading business tourism (MICE) fairs in the UK where Associations, Conference Organisers, Meeting Planners, Convention Bureaus, Exhibition Organisers and Buyers meet and generate network and business leads.

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Multi-award winning journalist/photojournalist with keen interests in politics, youth, child rights, women and development issues. Follow Lovejoy On Twitter @L_JayMut

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