The country’s elite football governing body, the Premier Soccer League (PSL) and their major football sponsor, Delta Beverages have resumed negotiations to renew their sponsorship marriage as the current three-year deal is set to expire at the end of this soccer season.
The move was revealed by Delta Beverages General Manager Tichafara Rinomhota at this year’s official draw of the Chibuku Super Cup in the capital yesterday.
Delta Beverages bankroll the local league through their Castle Lager brand, the Castle Lager Premier Soccer League, The Chibuku Super Cup which has an incentive of the winning team representing the country in the Confederations Cup Winners Cup and the Castle Lager Challenge Cup, a one-legged cup competition that features the league winners against the Chibuku Cup winners.
Speaking at the draw, Rinomhota said they have already started negotiations for a new three year deal.
“Our current sponsorship agreement with the PSL expires at the end of the season and we are pleased to advise our soccer loving fans and partners that we have commenced negotiations with the PSL with a view to renew our sponsorship of football (both the Castle Lager Premier Soccer League as well as the Chibuku Super Cup and the Castle Challenge Cup) for the next three years,” Rinomhota said.
He, however, noted that the economic situation has not been friendly, but their commitment to football development has been the driving force behind the renewal of the sponsorship deal.
“The economic environment has presented challenges in the past several months but our commitment to supporting the development of football remains resolute,” added Rinomhota.