More than 20 countries have confirmed their participation at this year’s edition of the Sanganai/Hlanganani World Tourism Expo which runs from 12 to 14 September 2019 at the ZITF Exhibition Centre in Bulawayo.
The annual tourism fair, brings in a conglomerate of companies and showcases the widest variety of Africa’s best tourism products, and attracts international visitors and media from across the world.
Zimbabwe Tourism Authority Head of Corporate Affairs, Godfrey Koti said the Expo is an opportunity for exhibitors, visitors, buyers and investors to establish strategic business partnerships with world tourism players.
“We can confirm that preparations are at an advanced stage for this mega event and already we have over 250 exhibitors have registered,” Koti said.
“About 20 countries have confirmed their participation these include India, China, Italy, Nigeria, Zambia, SA, Botswana, Mozambique have confirmed participation and most of them have already started arriving,” he added.
Zimbabwe will use this event to try and lure the much-needed investment at a time the country is facing a serious economic meltdown.
Koti said they will use the Expo to put Zimbabwe on the tourism map and promote the Meetings, Incentives Conferences and Exhibitions (MICE) initiative
“This is going to be a two-day event in which we seek to showcase and promote Zimbabwe for MICE. We are promoting Zimbabwe as a MICE-destination where people come and converge.
“We want to use this event to further promote that idea, especially with the fact that this exposition is registered under the United Nations World Tourism Organisation calendar,” said Koti.