One of the country’s emerging automotive industry players, Exquisite Cars Limited has reinforced its commitment to bring iconic vehicle brands into the local market with the official launch of its state of the art showroom along Tongogara road in Harare this past week.
With its high glass enclosure providing a neatly choreographed view of top-of-the-line cars showcasing their grandeur inside the showroom, the lush green lawn outside curving along the carefully constructed concrete pathways are a befitting match which creates the ideal ambiance for a modern-day car dealership.
“We thought of having a different style from the usual car sale in the country and came up with this unique design,” said Exquisite Car Sale founder and chairman, Victor Matiyenga.
Work on the Showroom started last year and was completed this year.
The next stage will be to establish a double-storey showroom and a service center to provide servicing for these top-of-the-line cars, he said, adding that the company is about to start an expansion push to increase its market share and brand.
“We want to have a service center in the next few years so that we do not sub-contract other players to do the serving of our cars for our clients,” added Matiyenga.
The company strategy is to apply for dealership licences with all brands instead of focusing on just one brand.