By Takudzwa Tondoya
Zimbabwe is setting its sights on Singapore’s lucrative food market, positioning its best horticultural produce as a strong competitor in the $10 billion sector with plans of growth to $15 billion by 2030.
Speaking at the Singapore Market Scan Dissemination Programme in Harare today, ZimTrade Chief Executive Officer Allan Majuru in a speech read on his behalf by Operations Director Similo Nkala highlighted the vast trade potential between the two countries.
“Singapore’s story, often referred to as the economic miracle, is one of a country handling over $1.2 trillion in trade annually… spending upwards of $10 billion a year to feed its 5.7 million residents and millions of tourists,” Majuru said.
He said the country is banking on its fertile soils and climate to make inroads into this high-demand market.
“We pride ourselves in having fertile soils and a climate that allows us to grow premium horticultural gems including juicy blueberries… creamy avocados, zesty citrus and exotic macadamia nuts,” he said.
He pointed to impressive export growth: “In 2024, Zimbabwe exported US$50 million worth of blueberries, up 351% from 2020… Our avocados are now a staple in markets from Europe to the Middle East.”
He said feedback from Singapore’s top retailers and importers was overwhelmingly positive.
“One importer told us, ‘Zimbabwe’s avocados could be the next big thing in our markets.’ Another marvelled at the quality of our blueberries,” Majuru revealed.
He added “Singapore is ready to embrace Zimbabwean products—if we can deliver with unwavering consistency and scale.”
Majuru said the seminar is a “launchpad to new horizons,” aiming to empower exporters, forge partnerships with Singaporean businesses, and contribute to the country’s vision of achieving US$14 billion in exports by 2030.
Speaking virtually, Zimbabwe’s Ambassador to Indonesia Ambassador Martin Makururu said there was a huge bonus in the Singapore market.
“The relationship between Singapore and Zimbabwe will bring huge dividends. There is a huge appetite for Zimbabwe produce in the horticulture sector,” he said.
