Zimbabwe-born Dancehall crooner, Buffalo Souljah real name Thabani Ndlovu has called on local artists to stop lying to themselves in the thought that they will conquer international markets on vernacular music productions trajectory
The South Africa based chanter argued that African music that has made it on international arenas contains some English lines which make it easier for other people to relate and understand.
“Let’s not lie to ourselves and say music has no language barrier, please show me a venac song from Africa that does not have English lines that’s as Big as for example Davido #Ifwhich was sang in English and pidgin English,” said Buffalo Souljah.
The 38-year-old added that artists have chosen to isolate themselves from the international market by sticking to producing vernacular songs only.
“I Don’t sing for Zimbabwe only, doing strictly venac songs is a choice of isolating yourself from the world market which is not a bad thing if you are ok with just being a local star.
He said, unlike other artists who are satisfied with local conquest, his vision is to conquer the international market.
“In the hood we had people who sold tomatoes from their houses then you have those who sold tomatoes at the market I chose the market that’s how you put the country on the MAP if I feel like this beat is a local vibe I’ll go local if I feel like this on some international shit I go international not because by market but by inspiration,” said Buffalo Souljah.
Meanwhile, earlier this year, Buffalo Souljah collaborated with rising Zimdancehall chanter and serial hitmaker Enzo Ishall on a song dubbed Fear No Man which was done in Jamaican Patois.