Delta Beverages has increased the wholesale prices of clear beer by an average of 25%. The recommended retail prices have been adjusted accordingly.
In a statement , Delta said the, “the adjustment of the wholesale price is meant to cushion against the significant increases in local costs, as confirmed by the official inflation statistics.
“It also addresses the value share with the retail partners. The Company is still assessing the cost impact on its other products. The Company notes the reports about hikes in the retail prices of its products.
“These prices do not reflect the cost of acquiring the beverages from Delta. We commend the modern trade channel that continues to charge recommended prices. We urge our other retail partners to be considerate in dealing with the consumer.”
This comes barely a week after government barred the company from selling its products in US Dollars while vowing to continuously support it with financial incentives.
The move is likely to worsen the already bleeding economy while imbibers will feel the pinch of the economic downturn.