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Tuesday, October 4, 2022
HomeEntertainmentJP or MTM Brand? Jah Prayzah’s Dilemma

JP or MTM Brand? Jah Prayzah’s Dilemma

Talk of being caught between a rock and a hard place or shooting yourself in the foot, that can best sum up contemporary musician Mukudzei Mukombe popularly known as Jah Prayzah situation right now.

Despite setting up the Military Touch Movement (MTM) in 2017 which has signed artists, the lanky crooner is torn between pushing his own brand and the stable.

Since his rise to the top, Jah Prayzah has chosen to pursue an international onslaught, collaborating with some of Africa and the world’s best musicians as a gate-pass to a bigger market.

Leading a stable with equally ambitious musicians in ExQ and Nutty O, many expected the 31-year-old musician to open international doors for them but it appears his appetite for collaborations is not yet fully explored.

Following his collaboration with Nigerian dancehall chanter Patoranking on ‘Follow Me’ and Jah Cure on ‘Angel Lo’, placards have been stamped for the Kutonga Kwaro hit-maker to give a leeway for his fellows on some reggae-dancehall collaborations.

His internet audience also feels Nutty O can produce better fruits on such collaborations.

“Great track, Jah, but can you at least give some of the artists under your record label chances to collaborate with these foreign artists, kana mpfana Nutts O, mupeiwo mukana mdara, imimi makatokwira mudenga kare hapana kana achakuburutsai mdara,” said Raymond Mangwende a YouTube user commenting on Jah Prayzah’s Vevo account

“With all due respect my brother, you were supposed to give Nutty O a chance to collaborate with Patoranking,” read a comment by napstar da ghettokid
“This is a good song… Please put Nutty O pa remix!” read another comment by Nash45.

 

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Although some people discouraged such comments citing them to be the main reason that gave former MTM member Andy Muridzo a big head  for leaving, only to watch his career wilt since disengagement with the click

“Muchafurira mfana akazopedsira oridzawo muridzo ari kunze zvikashaya kwazvinoenda… Garai pasi. The boy Nutty will come right, his time will come. On demand and huge brands like Patoranking don’t just collaborate na Nutty from nowhere even if JP wanted it. Naiye JP has to earn these collabos, haangouye. The boy is talented and dedicated, he’ll come alright,” said Edward Kararira

While some said Nutty O is not yet big enough to scoop such collaborations.

“There has to be synergy between Patoranking and Nutty O first for a collaboration to take place, in other words what value will Nutty bring to the table for an established artist that already has global appeal,” said Chris Madondo

 

However, Jah Prayzah’s appetite for reggae dates back to when he started his career siring his inspiration from South African reggae legend Lucky Dube. Back in the day, Jah Prayzah would perform Lucky Dube songs in the build-up to his concert.

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