Saturday, March 2, 2024
HomeNewsPower of Social Media: The @ZOLConnect Case Study

Power of Social Media: The @ZOLConnect Case Study

Yesterday a conversation started with a simple question directed at ZOL:

One by one people joined in and expressed their thoughts about the advert and ZOL‘s choice of words. Initially ZOL seemed to defend its position with tweets like this one:


…and this one:

The continued discussion on the issue finally led to ZOL’s final tweet (an apology):

The link to the tweets between @ZOLConnect and various people is found

ALSO ON 263Chat:  Audio: MDC Re-unification with Sekai Holland and Prof Welshman

https://storify.com/263Chat/reaction-to-zolconnect-s-newspaper-advert” target=”_blank”>HERE.

All it took was a couple of tweets by a determined group of people to get an apology from ZOL. Thank you ZOL.

Will the offensive advert be withdrawn as well we wonder?

Share this article


Written by

Nigel Mugamu is extremely passionate about the use of tech in Africa, travel, wine, Man Utd, current affairs and Zimbabwe.

No comments

Sorry, the comment form is closed at this time.

You cannot copy content of this page