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Saturday, March 2, 2024
HomeNewsPower of Social Media: The @ZOLConnect Case Study

Power of Social Media: The @ZOLConnect Case Study

Yesterday a conversation started with a simple question directed at ZOL:

One by one people joined in and expressed their thoughts about the advert and ZOL‘s choice of words. Initially ZOL seemed to defend its position with tweets like this one:

Emirates

…and this one:

The continued discussion on the issue finally led to ZOL’s final tweet (an apology):

The link to the tweets between @ZOLConnect and various people is found

ALSO ON 263Chat:  Audio: MDC Re-unification with Sekai Holland and Prof Welshman

https://storify.com/263Chat/reaction-to-zolconnect-s-newspaper-advert” target=”_blank”>HERE.

All it took was a couple of tweets by a determined group of people to get an apology from ZOL. Thank you ZOL.

Will the offensive advert be withdrawn as well we wonder?

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Nigel Mugamu is extremely passionate about the use of tech in Africa, travel, wine, Man Utd, current affairs and Zimbabwe.

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