Artist development organisation and show promoters, Unplugged Zimbabwe will this Friday host the grand finale for 15 candidates who enrolled for Unplugged Artist Development Program 2018 at Alliance Francaise.
The artists will be looking to have their musical talents and skills sharpened and refined as they are set to perform their original songs in front of a selected panel.
“Unplugged Zimbabwe ran a series of workshops featuring multiple components, all geared toward preparing artists for a successful career in music. We took 15 budding and extremely talented artists at the beginning of their craft and connected them with mentors to guide them through brand building, monetising their craft, financial literacy and refining live performance.
“The practical aspect of the course includes the programme finale; which will be held at Alliance francaise this Friday. Each artist will perform an original song to an audience of 100 comprising some of the industries harshest critics. They will also be doing collaborations and going into the studio in the next two weeks working with some of the country’s top producers,” said Unplugged spokesperson Chiedza Danha.
She added that the program is part of their effort to undo a disservice on arts industry in the form of under investment despite the huge role arts and culture can play in the economic development of the country.
“We have come to strongly consider one of the greatest disservices to our generation as being the under investment in arts and culture. This view emanates from the irrefutable value that creative industry lends to the social and commercial development of some of the most prosperous economies today.
“Arts and culture, for instance, are the main export products of the USA – music, film and software from the US flood global markets and remain widely emulated and imitated the world over. Other examples closer to home paint the same picture, the prosperity of film and music industries of Nigeria and South Africa, the thriving nature of the textiles and fashion industries of Ghana, Senegal and Cameroon are further examples,” said Danha.