38 buyers have landed in Zimbabwe through Victoria Falls Airport and Robert Gabriel Mugabe Airport respectively and have begun their pre-tours of the country’s prime resort towns.
Over 100 buyers from across the world will attend the 15th edition of the Sanganai/Hlanganani World Tourism Expo, which runs from October 13 to 15 at the Zimbabwe International Exhibition Centre in Bulawayo.
As per tradition, buyers have started their tours to the country’s resorts to scan around potential business opportunities.
Tours have began to Nyanga, Vumba, Mutare, Hwange, Kariba, Chiredzi and Bulawayo.
At least 250 exhibitors from regional and international markets have registered to be part of the premier business exchange platform.
The Expo will be the first in-person meeting since Covid-19 was declared a pandemic on 11 March 2020.
Sanganai/Hlanganani-World Tourism Expo is a signature event and an ideal meeting place for developing quality business relationships and establishing strategic business partnerships with world tourism players
Zimbabwe Tourism Authority (ZTA) expressed excitement over the latest edition of the annual tourism trade fair.
So far exhibitors from South Africa, Tanzania, Uganda and DRC have confirmed attendance.
Buyers from Zimbabwe’s traditional source markets, including the USA, the UK, Germany, China and Dubai, are expected to attend.
“We’re very delighted to announce that we have had a very positive response from the international community, particularly the critical source markets that we deal with. We shall have about 100 quality buyers,” said ZTA Head of Corporate Affairs Godfrey Koti.
“With the pandemic, it has been a tough time for tourism but we are excited that the sector is on the rebound on the back of strategies being implemented by the various sector players,” he said.
The Sanganai/Hlanganani World Tourism Expo is expected to help reposition destination Zimbabwe into a world-class marketing platform that will also in turn, give the country the requisite receipts for the tourism sector.