The country’s largest beverages maker, Delta Corporation has introduced a new banana flavor to its Chibuku Super product line as part of the group’s strategy to cater for a wider consumer taste.
The banana flavored drink is expected to be a huge boost to the group’s sorghum beer business, particularly in the local market where the traditional Chibuku Super has been well received.
The sorgum beer business continues to make headway in regional markets were the group has set up units such as in South Africa and Zambia.
Speaking at the launch in Harare, Delta General Manager-Sorghum Beer Business Pemhiwa said the new flavor still maintains the traditional taste.
“It is our firm conviction that we have developed a strong offering that is abreast with the latest trends. This Chibuku Super banana flavoured variant is brewed with the same traditional taste profile as its sister brand, offering a unique and carbonated taste experience, with a well-balanced flavour,” said Pemhiwa.
This is the second product offering this year by the group, after successfully launching the Sable Lager in March which has since been widely accepted in the market.
“With Chibuku Super Banana, we aim to anchor the brand ethos of celebrating the bonds of friendship. We look forward to an exciting launch, with several activities lined up for our consumers across the country.”
In its full year financial results to March 2022, the group’s sorghum beer volume in Zimbabwe grew by 43 percent for the year on improved product supply, market pull and the resurgence of our returnable scud bottle.
However, the category was affected by limited access to rural markets and key trade channels such as bars and beerhalls that remained inaccessible under COVID-19 lockdowns and curfews during the early parts of the financial year.
The group said the existing Chibuku Super lines are largely producing to capacity with a new Chibuku Super plant to be installed at the Southerton brewery soon.
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